Saquon Barkley, the second overall pick in the 2018 NFL Draft, has left Roc Nation for marketing purposes in favor of the Creative Arts Agency. However, Roc Nation will still represent the former Maxwell Award Finalist in NFL contract negotiations and other football matters.
Roc Nation, founded by hip-hop mogul Jay-Z, helped Barkley secure a four-year, fully guaranteed $31.2 million rookie deal with the New York Giants in July following his selection by the organization in the draft. A significant portion of that money, $20.8 million to be exact, came as a signing bonus after rigorous negotiation by the agency.
The CAA is home to some big names in the business, including superstars like Julio Jones, J.J. Watt, and DeAndre Hopkins. They have also represented plenty of accomplished players who are now retired such as Peyton Manning, Derek Jeter, and David Beckham. These guys certainly saw their fair share of money during their playing careers, and Barkley appears to be following in their footsteps.
This is not to knock the reputation of Roc Nation though. They also have some above average clients like Kevin Durant, Todd Gurley, and Robinson Cano.
Although Barkley has just started his NFL career, he is by all means destined for stardom. On just the first carry of his rookie season, he gave Giants fans a glimpse into the future of things to come.
Barkley’s decision to team up with the CAA will likely give him the best of both worlds as Roc Nation will use their expertise to maximize his earning potential while the CAA maintains his image and reputation both on and off the playing field.
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